A proposed service that removes the friction from nutrition prescription - making it fast enough to happen in a consultation, accurate enough for vets to trust, and simple enough for owners to act on. AI-assisted, vet-approved, owner-delivered.
Vet opens the patient in the practice management system or the Virbac Vet Hub directly. Owner contact details are pre-populated from registration.
Previously required navigating to a separate Loginut URL and re-entering patient data already held in the practice system.
Vet speaks or types a 2–3 sentence summary covering the clinical concern, relevant history, and any owner preferences. No structured form to fill.
Loginut required a structured multi-field form with dropdowns, weight fields, and feeding frequency inputs - averaging 5-8 minutes per submission.
AI draft appears in under 3 seconds: primary product, feeding guide, clinical rationale paragraph for the owner, and a confidence flag if any input was ambiguous.
Vet no longer authors the recommendation - they review and approve it, shifting the cognitive burden to the AI.
One-tap approval sends the recommendation to the owner. Vet can edit the rationale text or swap the suggested product before sending. No printing, no email drafting.
Loginut output was a PDF the vet had to print or forward manually. Owner delivery was not integrated.
NLP layer extracts species, breed, age, weight, clinical concern, current diet, and life stage from free text. Missing fields are inferred from the patient record or flagged for vet confirmation.
Extracted clinical profile is scored against the full Virbac nutrition range using condition taxonomy, life-stage gates, and contraindication rules. Top 1–2 products are ranked by fit score.
Daily feeding amount and transition schedule calculated from body weight and BCS. Presented in plain language for the owner, not clinical notation.
Short paragraph (3–5 sentences) written in plain, reassuring language explaining why this product was chosen and what benefit the pet should see. Vet name and practice are auto-inserted.
Unique tracked URL is minted for this recommendation event, linking species, product SKU, vet ID, and practice ID. Link is embedded in the owner message and expires after 30 days.
When the owner completes a purchase via the tracked link, the event fires a webhook to the commission ledger, credits the vet's account, and logs the sale against the recommendation record.
Message arrives within seconds of vet approval. It includes the pet's name, the recommended product, a plain-language rationale, the daily feeding guide, and the purchase link.
Previously the owner left the consultation with a printed sheet or no formal recommendation at all. The Loginut PDF was rarely forwarded.
The message is written for the owner, not the vet - no clinical shorthand. It explains the benefit in terms of the pet's specific condition and what improvement to expect.
Link opens the Virbac online store (or a designated retail partner) with the correct product pre-selected and the transition guide available. No search required.
Previously owners had to search for the product themselves, often defaulting to a generic alternative or abandoning the recommendation entirely.
Standard checkout. The tracked link ensures the sale is attributed to the originating vet and practice regardless of when the purchase is completed (within 30-day window).
At the moment the vet sends the recommendation, a record is created in the commission ledger: vet ID, practice ID, product SKU, patient reference, timestamp, and link token.
When the owner buys via the tracked link, the retail platform fires a webhook. The ledger matches the link token to the recommendation record and marks it as converted.
Commission amount (based on product SKU and agreed rate) is posted to the vet's account in the dashboard. No manual reconciliation. No submission required from the practice.
Loginut and the Vet Dashboard were separate systems - commission tracking required manual cross-referencing of prescription records and sales data, often with a month-end delay.
The commission dashboard shows a live feed: recommendation sent, purchase status (pending / converted / expired), commission earned, and a rolling total. Vets see the direct link between the clinical action and the reward.
The old dashboard showed aggregate commission figures with no line-of-sight to individual recommendations, weakening the behavioural reinforcement loop.